Industry Insights
Programmatic, CTV, and digital advertising trends.
3 posts
Inside a Modern DSP: Six Capabilities Performance Marketers Should Look For
Programmatic has matured into an outcomes-driven ecosystem. Here are six capabilities every modern DSP should deliver — and how each shows up in the Manifold campaign workflow, from AI-guided audience planning to unified cross-channel measurement.
Beyond Awareness: How CTV Performs Across Every Funnel Stage
CTV ad spend is on track to hit $37 billion in 2026 and brands are pushing it well past awareness. Here's how identity, predictive audiences, and ROAS optimization turn streaming TV into a real full-funnel performance channel inside Manifold.
Audio Has the Hours Your Other Channels Can't Reach
Audio advertising captures the listening hours other channels miss, the commute, the gym, the kitchen, the late shift. With more than 160 million monthly listeners across streaming music, podcasts, and satellite radio in the US, and targeting that has quietly caught up with display, it is one of the most underused inputs on a modern media plan.